Tuesday 22 January 2013

The brief

Fedrigoni are a paper production company based in Italy. They specialise in high end, quality paper for all printing needs. They want a new campaign that is targeting printers across the UK. The work must be inspiring and creative. The paper is expensive, but not unaffordable. This is what the company want the printers to understand- that paper by Fedrigoni is not just for luxury and specialist print jobs but can be used for all of their print jobs. Their own words are that the papers have striking surfaces, tactile textures and vivid colours. The paper is really versitile, it can be cut, bent, and folded into almost any form that you can imagine. 

KEY POINTS:


Large range of prices for papers

High quality
Versatile
Fun and engaging approach to campaign
Be cheeky