The text was just dummy placement text. Naturally, if this is to be a final poster idea, then the text would be more about how Fedrigoni is futuristic and cutting edge in the way they manufactor paper.
I have also started exploring a way that I can use the waistcoat that I have made out of paper in a poster design.
I quite like this poster idea. I have created it by printing out the background onto a1 paper, and also printing the type and the waistcoat, constructing the whole image by hand, and then re-photographing it. I wanted it to have a rough edged, handmade feel. It does do that. However, some problems have occurred Firstly, because I have printed it, then rephotographed it, the image quality is poor. Secondly, the text is difficult to read. Thirdly, the background layer has not been halftoned correctly. I have used the colour halftone effect in Photoshop instead of the dot halftone screen effect. Therefore I have weird circles around each of the circles constructing the image. I like the idea of half toning the image as it is of poor quality. However, I have not done it very effectively. I need to play about with composition of this poster, and also I need to make it digitally and vectored. I do not know why I produced it by hand. I did not really need to do this, I just need to visualize the posters, I do not necessarily have to create them. This therefore is the next stage in my development of this Fedrigoni project. I am going to work on this poster, and see if this directs me to a way of bringing all of this material together as one campaign/poster set.
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